Innovation needs story. In this episode, Lukas Egger and Susan Lindner reveal why storytelling is a survival skill for innovators: turning failure into learning, imagination into possibility, and inertia into action. Explore the tension between “show me the data” and the human emotions that actually drive decisions. Learn to earn buy-in by naming shifts, pointing to winners, and co-creating a promised land your audience cares about. Packed with practical guidance for meetings, presentations, and pilots, this episode shows how to design change journeys that stick, and how AI can accelerate your narrative craft.

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