BDR Head Coach Paul Grizzle joins Prime Resources Podcast to discuss the importance of focusing on profit rather than just revenue in your business. Paul gives an overview of how these two key elements are different and outlines the breakdown of what makes up your revenue. Discover the importance of understanding the difference between the revenue and the profit your company generates and the action steps you can take to maximize profit - leading to freedom for you and your team!Time Stamps00:00 - Introduction01:00 - Definitions of Revenue and Profit and How the Two Relate to Each Other09:30 - Why It’s Important to Move From Chasing Revenue to Banking Profit14:11 - Understanding What Makes Up Your Revenue - Cost of Goods, Gross Profit, Overhead, and Net Profit24:05 - Developing a Financial Understanding and Setting Baselines26:51 - Summary and Conclusion

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