In this episode of the Prime Resources Podcast, Santino Guandolo shares about streaming audio advertising, exploring its significance for contractors. They discuss the basics of streaming audio ads, their role in brand awareness, and how they can amplify other marketing efforts. Santino emphasizes the importance of targeted advertising, comparing it to traditional methods like billboards and radio. The conversation also covers the effectiveness of retargeting, the selection of platforms, and the elements of a successful streaming ad. Finally, they highlight the need for a strategic approach to marketing and the future trends in streaming audio.Time Stamps00:00 Introduction to Streaming Audio Advertising04:09 Understanding the Importance of Awareness in Marketing07:08 Comparing Streaming Audio to Traditional Advertising10:06 The Power of Targeting in Streaming Audio13:03 Retargeting and Display Ads in Streaming Audio15:44 Choosing the Right Streaming Platforms19:00 Crafting Effective Streaming Audio Ads21:57 Integrating Streaming Audio into Your Marketing Mix25:03 Planning and Strategy for Streaming Audio Campaigns27:48 Future Trends in Streaming Audio Advertising

Ver todos los episodios