In this episode of the Prime Resources Podcast, BDR Head Coach Darby Shumway discusses how outbound calling is a powerful lead-generation strategy. Darbi shares the importance of understanding the target audience, the role of effective scripting, and the qualities that make a successful outbound caller. Darby also emphasizes the need for training, the significance of handling objections, and the potential pitfalls teams may encounter. Learn how to maximize opportunities year-round in your business by implementing an outbound calling strategy that drives leads!Time Stamps00:00 Introduction and Background02:43 Using Outbound Calling Throughout the Year05:15 Crafting Effective Scripts08:21 Training and Incentivizing the Team11:45 Using Psychology in Outbound Calling14:20 Incorporating Texting in Outbound Calling18:00 Target Metrics and KPIs24:47 Pitfalls in Outbound Calling to Watch Out For28:31 Summary and Final Thoughts

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