In this episode of the Prime Resources Podcast, BDR Head Coach and Trainer Chris Koch discusses ways companies can improve their employee retention. Spoiler alert - it's not just about pay! Chris shares a variety of retention strategies and explains why companies should seek to become the "employer of choice" in their marketplace to help drive their retention efforts. (01:11) - Why retention is important to a business(03:20) - Becoming the "employer of choice"(05:46) - The cost of having an employee leave(10:21) - The role of managers and owners related to retention(17:29) - Utilizing position descriptions(20:34) - Pay and benefits(24:46) - Ways to improve retention beyond pay(28:51) - Career paths for employees

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