Can tech stave off a surge of synthetic spokespeople?  That is one question we discussed when I had Nick Toso on the podcast. He's the founder and CEO of Rolli, an AI-powered platform that provides state-of-the-art tools and resources for newsgathering.Nick began his career in newsrooms (started at Voice of America, eventually becoming a bureau chief at CNN) and saw the need for a better way to find expert sources, leading him to launch Rolli six years ago.The subject should be of greatinterest to journalists, and PR pros who want to increase success with Tier 1 and 2 media, especially broadcast. We had a wide-ranging conversation, covering these points and others:The challenges of finding expert sources for breaking news.How is Rolli different (do we need another news source matching service)?Why email pitching your spokeseople has low odds for success.How AI amplifies email pitch spam, and fake info and profiles.Rolli cuts through the AI fog, connecting busy newsrooms with just the right source on demand.Thanks, Nick, for coming on the podcast and sharing your insight.Check it out at https://rolli.ai/You can find Nick on LInkedInhttps://www.linkedin.com/in/nicktoso/

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