In this episode we welcome back Co-Communications founder and CEO Stacey Ross Cohen. Stacey is an accomplished PR pro, an educator and also an author; we discussed her books Brand Up and Brand Up 2.0 before launching into the topic at hand: how to best adapt to the many changes rocking the PR world.It was a lively chat. We compared notes on what's happening, implications for the field, and offered advice for agency and internal comms teams. There are a number of challenges - but each presents new opportunities, too:AI: how is it helping, hurting, what should PR teams do?Changes in media landscape, blurring lines of paid and earned.Emergence of alternative media channels.The importance of thinking holistically, and integration with other marketing channels.Measuring and achieving the results that really count.Thanks for tuning in! And thank you, Stacey, for sharing your insights.

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