ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Interviews that Went off the Rails in 2023"
Episode Synopsis
For this end-of-year epsisode, we invited a roundtable of comms experts to critique high profile videos of interviews that went off the rails in 2023.
We discussed what went wrong, what went right, and offered tips (and yes, maybe a little snark), through the lens of long time PR pros. Participating were:
Bob Geller, host
Jordant Chanofsky, Fusion PR CEO & Founder
Olga Shmuklyer, Fusion PR SVP
Mark Prindel, Fusion PR Director
It was a lot of fun (not that we take great pleasure in painful interviews; spend a lot of time helping clients avoid or navigate such situations).
There were many cringeworthy moments, and unforgettable quotes, from interviews of Elon Musk, X CEO Linda Yaccarino, several Ivy League universtiy presidents, and Oracle CEO Saffra Katz.
So check it out, we'd love to hear any feedback and hope you enjoy. And thanks, panel, for offering your insights.
In God we trust