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Listen "Friends from Israeli Tech Speak out on the Conflict and Media"
Episode Synopsis
This is a special episode covering the situation in Israel, recorded one month after the terrible attack.
It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment?
We invited guests who work on the ground in the Israeli tech community, a Fusion PR partner and a client:
Yotam Gutman: cyber marketing and business development consultant
Shai Alani, VP marketing, Aporia
It was an intense, wide ranging and sometimes emotional discussion that sought answers to these questions:
Impact on lives, families and the tech community
How to best respond and communicate
What should the message be to employees, customers, investors and the world?
Thoughts on the US reaction
Also, Shai Alani spoke about an effort organized by Israeli marketing executives to bring stories to the media and counter anti-Israel narratives. If you want to find out more, and help, please contact Shai on LinkedIn.
Thanks, Shai and Yotam! Stay safe and strong.
It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment?
We invited guests who work on the ground in the Israeli tech community, a Fusion PR partner and a client:
Yotam Gutman: cyber marketing and business development consultant
Shai Alani, VP marketing, Aporia
It was an intense, wide ranging and sometimes emotional discussion that sought answers to these questions:
Impact on lives, families and the tech community
How to best respond and communicate
What should the message be to employees, customers, investors and the world?
Thoughts on the US reaction
Also, Shai Alani spoke about an effort organized by Israeli marketing executives to bring stories to the media and counter anti-Israel narratives. If you want to find out more, and help, please contact Shai on LinkedIn.
Thanks, Shai and Yotam! Stay safe and strong.
In God we trust