On Episode 3 guest Mark Traphagen,  VP of Product Marketing and Training for SEOclarity, joins host Bob Geller to discuss the state of SEO and relevance for PR.Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results.Mark is an award-winning veteran of Internet and search marketing. He sheds light on the following questions and topics:

The latest updates to Google's search algorithm
Blogging and website content for improved SEO and PR
Can startups displace the giants in search results?
Why good UX is so important
How to combine SEO and PR for the best results

Interact with Mark Traphagen:
Twitter: https://twitter.com/marktraphagen
LinkedIn: https://linkedin.com/in/marktraphagen
Other resources:
seoClarity SEO & Content Marketing Learning Center
https://www.seoclarity.net/seo-content-learning-center
FREE Spark Content Optimizer Chrome extension:
https://www.seoclarity.net/spark-content-optimizer/
FREE Schema Builder & Tester (tool for implementing structured data code on your site) https://schema.dev

To contact Bob Geller about the podcast or features, he can be reached at [email protected]
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