Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways:- Why startups need PR that moves quickly- The problems with guaranteed media- How Michael moved from news to PREpisode Timeline:1:10 Tod asks Michael for betting advice2:45 How Michael transitioned from news to PR4:15 The mental anguish of keeping up with headlines5:15 Why Michael decided to get into the startup space6:45 PR agencies for startups must be nimble7:45 Media training for startups9:00 The importance of selling emotion11:45 Why is the PR industry behind the times?15:00 Headstart is built on speed17:00 Michael is skeptical of guaranteed media20:00 Michael's favorite success stories23:30 The importance of going against the grainThis episode’s guest:• Michael Stern on LinkedIn• Headstart on LinkedIn• Headstart's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

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