Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies. Key Takeaways:- PR strategies for AI search- Performance-based billing in PR- The importance for PR people to be open-mindedEpisode Timeline:1:30 What's it like working from Aruba?4:15 Tod's time in Cuba5:30 The Montreal/Long Beach connection7:30 What separates Proper Propaganda from other PR firms8:30 The benefits of paying on performance11:00 AI search optimization for PR13:00 Optimizing for bots18:00 It's time to reconsider some legacy media sites19:30 Non-traditional sites are popping up in AI search20:30 The importance of being open-minded25:00 Jackson's thought leadership philosophyThis episode’s guest:• Jackson Wightman on LinkedIn• Proper Propaganda's website• Email [email protected] Hosted on Acast. See acast.com/privacy for more information.

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