Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.Key Takeaways:- How to tell your business's story on social media.- The importance curiosity has played in Shawn's success.- How to be fearless and "lean into your crazy."- How Shawn is putting So Cal BBQ on the map.Episode Timeline:1:20 Tod and Shawn put their NFL rivalries aside for the good of the show.2:30 What differentiates Cali BBQ from other regional BBQ?4:20 What does Cali BBQ taste like?6:00 What has Shawn learned from hosting the Restaurant Influencers podcast?8:20 “Be the show, not the commercial.”9:10 How to lean into your crazy.10:45 The power of specifics in marketing your brand.11:55 The importance that curiosity plays in Shawn's life.16:00 Shawn's unapologetic embrace of the Chargers after they left San Diego helped put his business on the map.20:00 Shawn's philosophy for creating happy employees.23:00 How does Shawn choose the stories he tells about his business?This episode’s guest:•             Shawn P. Walchef•             Follow him on all socials @shawnpwalchefSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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