In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.
 Introduction
AI and Single Topic Ad Groups
Examples of Match Case Keywords
Understanding Negative Keywords
Blocking with Phrase and Exact Match
Importance of the Search Terms Report
Tips for Optimizing Campaigns

YouTube Video On Match Case & Negative KWs
Medium Article On Match Case & Negative KWs
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