Rad Arekat is a Social Media & Digital Expert & the Founder of the Middle East Social Media & Digital Association (MESMDA). In this episode we break down social media misconceptions, how to build a social strategy in 2025 and discuss his mission to make MESMDA the unifying hub for all social media & digital marketeers in the regionLast Message: "Join the MESDA community"0:00 Intro3:12 Rad’s background8:41 Career progression & social media misconceptions17:51 Building a Social Media Strategy in 202527:25 Hiring social media experts32:36 Skills & traits required to be successful as a social media professional38:22 Middle East Social Media & Digital Association45:35 Proud48:40 Last message (Join the MESDA community)Follow Rad:Linkedin: https://www.linkedin.com/in/radarekat/Instagram: https://www.instagram.com/raddxb/Website: https://mesmda.com/Follow Hope It Helps:Linkedin: https://www.linkedin.com/in/khaled-abuljebain/Instagram: https://www.instagram.com/hopeithelpspod/Tiktok: https://www.tiktok.com/@hopeithelpspodWebsite: www.hopeithelps.net 

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