Hi I'm Colin Kelly. This is the #powerfulcommunication podcast from Comsteria. You can keep up to date with us at Comsteria.co.uk. If you're interested in podcast or video production, Instagram Reels and Tik Tok or media relations training or crisis comms, then we're here for you. Comsteria.co.uk with our communications training and consultancy. Today I want to talk about artificial intelligence in small business and marketing and public relations. You know that it's not so much the reality that's important but rather the perception. I think the perception is that you're already using these artificial intelligence tools like chat GPT and the rest, and that you have at least some element of homeworking or flexible working or remote working. And as a result of COVID the office has shrunk or maybe even closed completely or relocated, but that you've got at least some of your staff, some of the time working from home and that you're using these AI tools.   So that's the perception and the question then is well why aren't your prices coming down? Why is it not cheaper? If we've got this amazing tool - and remember that the clients will have played around with it themselves. They've used it and they've seen it and they've heard about it. So if we've got this amazing tool that can create content so much quicker and without you having to be involved, well then why has the cost not come down?   When we look at technological advances in every other area of society, the cost comes down. So when is it coming down in PR, small businesses and marketing? And how much is it coming down by? And who will move first? And if you're not going to do that, if this tool and this remote working isn't going to make it cheaper, well then why not and what will you be saying to your clients in order to justify that? I'd love to know what you think you can catch up with us at comsteria.co.uk  

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