Welcome to Comsteria's powerful communication podcast. This is Colin Kelly, and this episode is for every academic. For years, we've watched the tension, maybe conflict, maybe just a lack of understanding between academic experts and the PR and marketing teams trying to amplify their impact. If you've ever felt misunderstood or like your brilliant work isn't getting the attention it deserves, this is for you. We're cutting through the noise with practical, no-nonsense advice: ditch the two-and-a-half-page biography for a snappy intro, learn to stop talking after a 30-60 second answer (this isn't a lecture, it's a conversation!), and for goodness sake, don't reiterate what another academic just said – it's actually quite rude. Your academic reputation isn't the currency here; genuine connection is. This might be 'unfamiliar, scary territory', but it's where your work truly 'makes a difference' and your reputation grows. It's tough love, but it's what you need to go from ivory tower to impactful public voice. Suck it up and enjoy the empowerment. Share this with someone who needs it and get in touch if we can help you bring your work to life. Visit Comsteria's website  or call us on +44 141 628 8228.

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