Jeff Herman, Editor in Chief at LawnStarter, joins Deborah Corn to discuss his company's creative email campaign that shares interesting "study" stories, the reward of backlinks and more powerful SEO, and how this impactful engagement strategy has nothing to do with sales.  Mentioned in Today's Episode: Jeff Herman: https://www.linkedin.com/in/jeffjherman/ LawnStarter: https://www.lawnstarter.com/ LawnStarter Blog: https://www.lawnstarter.com/blog Lawn Love: https://lawnlove.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/  Print Media Centr: https://printmediacentr.com Project Peacock: http://projectpeacock.printmediacentr.com/ Girls Who Print: https://girlswhoprint.net

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