Betsy Davis, CMO and EVP National Director of Sales at Sandy Alexander, joins Deborah Corn to discuss how her team connects technology, data, and creativity to deliver meaningful, personalized campaigns. From client collaborations to Sandy's Color Bar podcast and Glimpse innovation series, Betsy shares how the company continues to evolve and how XMPie helps to power their future. Mentioned in This Episode: Betsy Davis on LinkedIn: https://www.linkedin.com/in/davisbetsy/ Sandy Alexander: https://sandyalexander.com/ Personalized Direct Mail piece for Glimpse: https://youtu.be/_eQnz1yKq-w?si=HA3ogz_1p7r3H1MF Glimpse Event: https://youtu.be/tX8PnNu7xXc?si=-CxygmZiJDC7xvTZ Color Bar Podcast:  https://youtube.com/playlist?list=PLz5P8pFxXaVhB-hkvO8OyRLlH1RN_j5NZ&si=41OuKeZcYywClTJs David Baldaro on LinkedIn: https://www.linkedin.com/in/davidbaldaro/ XMPie: https://www.xmpie.com/ Future of Personalization Demo: https://url.xmpie.com/2d4 XMPie Events: https://www.xmpie.com/about-xmpie/events XMPie Resource Library: https://www.xmpie.com/resource-library XMPie VDP Software Page: https://www.xmpie.com/VDPSoftware XMPie Newsletter Subscription: https://www.xmpie.com/newsletter-subscribe XMPIE Excellence Award Winners: https://www.xmpie.com/announcing-the-winners-of-the-xmpie-excellence-awards/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

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