ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Selling The Way Your Customers Want to Buy"
Episode Synopsis
In this Pocket Sized Pep Talk, you'll learn:A unique look at four different buyer types.Changes within the buying process over the last few years.Why does so much marketing fail to hit the mark.Why there is still such a big gap between “sales” and “marketing,” and what can be done about it.Kristin's “magic bean” in marketing.Kristin's favorite sales authors, and spoiler alert: Rob Jolles is not one of them!
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