summaryIn this episode of PIMcast, Ben Adams speaks with Johan Nyberg, Chief Digital and E-commerce Officer at Elite Supplements Australia. They discuss the critical role of product data in enhancing customer experience and operational efficiency in the health and wellness retail sector. Johan shares insights on how Elite Supplements has leveraged product data as a competitive advantage, the importance of governance and quality control, and the impact of product data on franchise operations. They also explore key performance indicators (KPIs) that measure the success of product data initiatives and provide advice for retailers looking to improve their product data management.takeawaysElite Supplements is a leading health and wellness retailer in Australia.Product data is essential for maintaining customer trust and satisfaction.Inconsistent product information can lead to poor customer experiences and increased returns.Effective product data management requires cross-functional collaboration.Governance and ownership of product data are crucial for quality control.The speed of product data updates has significantly improved with new systems.Bundles are a key strategy for driving average order value.Investing in product data infrastructure pays off in the long run.Franchise operations benefit from centralized product data management.Retailers should treat product data as a growth engine.Chapters00:00Introduction to Elite Supplements and Product Data Challenges03:45The Importance of Product Data in Customer Experience08:21Managing Product Data: Governance and Team Structure13:50Training and Empowering Staff with Product Knowledge16:12Outcomes of Improved Product Data Management18:30Future Directions and Advice for Retailerskeywordsproduct data, customer experience, eCommerce, retail strategy, data governance, franchise operations, KPIs, digital transformation, Elite Supplements, health and wellness

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