SummaryIn this episode of PIMCast, Ben Adams discusses the digital transformation journey of MKM Building Supplies with Craig McLaren and Adrian (Adi) Howell. They explore the challenges and successes of integrating product data and enhancing customer experience in the building supplies industry. The conversation highlights the importance of internal change, customer expectations, and the role of enriched product content in driving sales and improving user experience. Key lessons learned from their journey emphasise the need for collaboration, incremental improvements, and the significance of a supportive organisational culture.TakeawaysMKM Building Supplies is undergoing significant digital transformation.The building supplies industry is evolving with increased demand for digital experiences.Customer expectations are changing, with a mix of B2B and B2C sales.Internal change management is crucial for successful digital initiatives.Product data and content are vital for enhancing customer experience.Incremental improvements lead to better results over time.Engaging all departments from the start is essential for success.A supportive culture fosters innovation and learning from failures.Enriching product data across categories is necessary for effective filtering and search.The integration of a PIM system can greatly enhance product data management.Chapters00:00Introduction to PIMCast and Guests02:06Digital Transformation in Building Supplies07:56Customer Expectations in the B2B Space12:03Navigating Internal Change14:37The Role of Product Data and Content22:27Key Lessons Learned from the Journey

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