030 - The Chain Reaction: Triggering Viral Loops Host: Hakan Uzer

16/12/2025 7 min Temporada 2 Episodio 30

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Episode Synopsis

Most gamification strategies are batteries: they store energy, release it once, and die. To build a system that grows on its own, you need to build a reactor.In this episode, we use nuclear physics to explain why most "viral" features fail. We break down the difference between "fast neutrons" (spammy invites that bounce off users) and "thermal neutrons" (signals that actually trigger a response).We cover:The Battery vs. The Reactor: Why designing for the initial action is a mistake.The Human Neutron: How to create signals that lower the effort for the next user.Velocity: Why "Invite 10 Friends" kills engagement.Control Rods: Using friction to prevent user burnout and system meltdown.Stop trying to force the explosion. Start engineering the fuel.

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