Listen "028 - Refraction: Bending Motivation Through Environment"
Episode Synopsis
Light bends when it moves between different environments—air, water, glass.Motivation does the same.In this episode, Hakan Uzer explores how context can make simple tasks feel harder than they are, and why many engagement problems aren’t about users at all, but about the environment bending their perception. Using the physics of refraction, we look at how tiny shifts in workflow, timing, and feedback can straighten the path and restore momentum.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.