What if your users aren’t disengaged… just unmeasured? In this episode, we explore Schrödinger’s Cat — one of the weirdest and most insightful thought experiments in physics — and what it teaches us about user engagement. Until we act, observe, or ask… our users live in multiple states at once: curious or indifferent, motivated or lost.We’ll break down how measurement, observation, and even attention can shape behavior — for better or worse.Featuring examples from onboarding systems, sales platforms, and loyalty programs, this episode dives into the psychology of uncertainty, the risks of passive design, and how to build systems that bring users into focus.

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