SummaryIn this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, along with a newly added principle of unity. Brent emphasizes the importance of these principles in sales and marketing, providing real-world examples and practical applications for salespeople to enhance their effectiveness and build better relationships with clients. You can also watch the full ep here.

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