In this episode, Brent Hoodenpyle interviews Ed Winslow, author of 'Proof Stacking', who shares his unique insights into sales and marketing. Ed discusses his journey from real estate to developing a system that helps businesses overcome consumer doubt through proof and trust. He emphasizes the importance of consistency, credibility, and providing valuable information to clients. The conversation explores how to effectively use media visibility, educational content, and AI tools to enhance marketing efforts and stay top of mind with consumers. In this conversation, Brent Hoodenpyle and Ed Winslow explore effective sales strategies, emphasizing the importance of focus, clear communication, and understanding consumer behavior. They discuss the concept of 'proof stacking' as a method to build trust and convert skeptics into buyers. The dialogue also highlights the significance of empathy in sales and the need to tailor messages to resonate with different consumer segments. Ed shares insights from his upcoming workshop and the practical applications of these strategies in various industries. You can also watch the full episode here.

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