Kelly sits down with Jacob Sofianos, owner of Strength Club, Perth, who is known for having a team of athletes who have a strong presence on the national and international level. Most notably, Jacob is also known to coach Natalie Laalaai, who holds the biggest deadlift for a female in the IPF. Kelly and Jacob discuss how they both started their businesses, from being PTs to eventually scaling up and owning their own gyms. They discuss the challenges they faced, pitfalls business owners run into and what you need to know about getting into the fitness industry.

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