In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst explores the evolving challenges of the CMO role with Karl Van den Bergh, Chief Marketing Officer at Illumio.Karl shares insights from his 25+ year career leading marketing, product, and GM roles across startups and billion-dollar tech companies. Together, they unpack:Why the CMO role is uniquely difficult in today’s business environmentHow to build credibility and trust with boards and executive teamsThe “Plan on a Page” framework for aligning strategy, execution, and KPIsLeading with authenticity in campaigns and leadership cultureHow AI is transforming marketing workflows and the buyer’s journeyTimestamps:00:00 – Intro01:00 – Karl’s career journey04:09 – Why the CMO role is uniquely difficult06:16 – Building credibility and trust09:00 – The “Plan on a Page” framework13:30 – Building trust through transparency & authenticity14:55 – What authenticity looks like in leadership and campaigns19:30 – How AI is reshaping marketing23:58 – Driving efficiency and conversion with AI24:46 – Preparing for the rise of AI agents27:20 – Why SEO is no longer enough28:42 – Buyers already using ChatGPT to discover vendors29:22 – Closing thoughts + how to connect with Karl👉 Learn more about Illumio: https://www.illumio.com👉 Learn more about Symphonic Digital: https://symphonicdigital.com

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