Are your SEO metrics stuck in the past? In part two of our AI + SEO series, guest host Ximena Cordon (Head of Marketing at Symphonic Digital) is joined once again by Lindsie Nelson (Head of SEO at Symphonic) and Andreas Voniatis (Founder of Artios) to challenge the way we think about measuring SEO success in an AI-powered world.With the rise of zero-click search and tools like ChatGPT and Google AI Overviews, traditional metrics like CTR and traffic are losing their relevance. In this episode, the trio explores smarter ways to connect SEO to ROI, how to rethink attribution, and why human-first content still matters.Key Takeaways:Why zero-click search is shifting how we measure performanceHow AI is reshaping the buyer journey and discovery processThe limitations of Google Analytics for modern SEONew approaches to attribution modeling and ROI trackingWhy content needs to “fight for its life” in AI searchHow to present SEO performance to leadership with confidenceMemorable Quotes:“If you’re optimizing for traffic alone, you’re optimizing for a version of the internet that no longer exists.” – Ximena“AI is picking the winners—and ignoring the rest. Make sure your content earns its place.” – Andreas“It’s not about more clicks. It’s about better clicks.” – LindsieConnect with Us:🔗 Website: https://www.symphonicdigital.com🐦 X (Twitter): @SymphonicHQHow to Listen:Available on Apple Podcasts, Spotify, YouTube, and wherever you get your podcasts.Timestamps:00:00 – Intro00:47 – What is zero-click search?02:00 – AI’s impact on click value and brand awareness03:42 – Why content must now meet a higher standard06:00 – Shifting focus from traffic to lead quality07:59 – What should we actually be measuring?10:15 – Connecting SEO to ROI13:08 – Attribution modeling and data limitations17:41 – Content-based vs. channel-based attribution21:05 – Why you need CRM integration to prove SEO value24:00 – How to get leadership buy-in for SEO strategies25:45 – Should SEO go beyond Google?27:55 – Final thoughts and takeaways

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