As senior VP of creative and operations at Eclipse, a full-service marketing agency, Michelle Azzopardi has worked with some of the biggest studios in Hollywood. She says just as filmmakers tell stories; she sees marketers as storytellers as well.  She talks about the role of creativity in her work, as well as some of the day-to-day of working in an agency, like powerful ways of mentoring junior employees, how to channel creative energy in the right direction, management and leadership strategies that work best in this industry, and more. We also discuss…How to make sure creatives “play nice"What to look for in hiring a creative – and what doesn’t matter as much as you thinkFinding the balance between fighting for your ideas… and taking criticismCreating a supportive company culture that pays off in more ways than oneAnd more

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