With AI, machine learning, and big data, companies have more information than ever on their customers.But, says Jason Harper, too many companies collect data for the sake of collecting data. They’re not analyzing it effectively, which means they can’t use it to guide business decisions.Jason, CEO of data science company RXA, shares how you can get clarity on how to determine what data is important… and the latest technology you can use to make sure your data actually has value.We also discuss…A shocking fact about data collection and analysisWhat you must do to use analytics to increase marketing ROIA new way to collect - and distill - customer feedbackThe unexpected ways AI has changed the face of data collectionAnd more

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