Edward Farley | Developing a Purpose-Led Brand Strategy

20/12/2023 32 min Episodio 174
Edward Farley | Developing a Purpose-Led Brand Strategy

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Episode Synopsis


How can you develop a purpose-led brand strategy?Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment.He’ll cover:Why authenticity is crucialCreating a consistent message across channelsBuilding a team that lives your brand’s purposeThinking about consumers as your familyThe 3 best practices for adopting a purpose-led brand strategyAnd more

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