Novo Nordisk has provided funding to sponsor this podcast series. Novo Nordisk has not had any input into the development of the podcasts or the selection of speakers. Novo Nordisk is the sole sponsor of the activity.In this episode of PEP Talks, sponsored by Novo Nordisk, host Emma interviews Ify, the Chief Patient Officer for the rare disease franchise at Novo Nordisk. Ify shares her journey from being a haematologist oncologist to becoming a Chief Patient Officer, highlighting the unique path that led her from academia to the pharmaceutical industry. She discusses the misconceptions about the industry and emphasises the alignment of her values with Novo Nordisk's mission to prioritise patient care and community investment. Ify also talks about the importance of understanding the patient community, the need for collaboration across different sectors, and the evolving nature of patient engagement practices. She highlights the importance of empathy, understanding, and collaboration in her role, and expresses her commitment to driving change for people living with rare diseases. Emma concludes the episode by praising Ify's leadership and her dedication to patient advocacy and engagement.

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