Welcome back to Pehchan: The Business Identity, your compass for digital marketing success, brought to you by GO-AD! In Episode 8, host Vipul Tiwari tackles a topic more critical than ever: Online Reputation Management and the Power of Reviews.In today's interconnected world, what people say about your business online carries immense weight. For businesses in India and beyond, your online reputation is your new word-of-mouth, directly influencing purchasing decisions, building trust, and shaping your digital identity. This episode dives into why managing and responding to online feedback is no longer optional, but a make-or-break factor for success, and a core component of your Pehchan.In this episode, you'll discover:The New Word-of-Mouth: Understand how online reviews have replaced traditional referrals and why they're the most influential factor for modern customers.Reputation and SEO: Learn how the quantity, quality, and recency of your reviews directly impact your visibility and rankings on search engines like Google.Proactive Review Strategies: Get actionable steps on how to ethically earn more positive reviews from your satisfied customers, from simply asking to providing direct links via email or SMS.How to Respond to All Reviews: Master the art of professional and prompt responses to both positive and negative feedback, turning potential crises into opportunities to demonstrate your commitment to customer satisfaction.Choosing the Right Platforms: Identify the most crucial review platforms for your specific business—whether it's Google Business Profile, Facebook, or industry-specific sites for B2B.If you're ready to take control of your narrative and build a bulletproof online reputation that attracts and retains customers, this episode is a vital listen. Tune in to empower your business with strategies that leverage the voice of your customers to solidify your Pehchan as you grow from India to a global brand!

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