Welcome back to Pehchan: The Business Identity, the podcast dedicated to empowering businesses like yours to thrive in the digital age! In this crucial second episode, your host, Vipul Tiwari of GO-AD, dives deep into the indispensable world of Local Search Engine Optimization (Local SEO).After establishing the undeniable need for an online presence, this episode goes beyond just having a website to reveal how your business can truly get found by the customers who matter most – those actively searching for your products or services nearby.Discover:What Local SEO is and why it's a game-changer for local businesses, B2B companies, and startups across India aiming for higher visibility.The paramount importance of your Google Business Profile and practical steps to optimize it for maximum impact, making it your primary digital storefront.Strategies for building local citations and optimizing your website's content and structure to signal relevance to search engines.How Local SEO specifically caters to high-intent mobile searches and provides a significant competitive advantage.Vipul breaks down the technical jargon into actionable steps, demonstrating how to put your business squarely on the digital map. If you're looking to capture more local traffic and ensure your business appears at the top of relevant searches, this episode is a must-listen. Tune in to solidify your business's Pehchan in the local search landscape!

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