One of the biggest challenges for software companies launching embedded payments is adoption. How do you get customers to use embedded payments?Roofing CRM platform ProLine didn't have this problem.Customers asked for payments. And, when ProLine launched their embedded payments, customers eagerly moved their payments volume to the platform.On this episode, ProLine Co-Founder and CEO AJ Briley joined host Joshua Silver to share how ProLine worked closely with customers to build the right product and get adoption so quickly:Why iteration is essential to building a great productHow customer feedback helped Proline build a winning productChoosing the right payment provider, and when it makes sense to engage a consultantSpecific features in the core product that drove Proline’s success with paymentsHow embedded payments can increase company valuation The Payments Strategy Show is brought to you by Vertex and Rainforest. Vertex: The Vertical Software Conference This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A. Learn more: https://www.vertexconference.com/ Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference Rainforest is the embedded payments purpose-built for vertical SaaS. Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches. Learn more: https://rainforestpay.com Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

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