Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.If you own or run a small business, you also need to be its chief marketer. To that end, Alex talks in this episode with Trey Sheneman about some of the foundational principles of marketing for small, impact-driven businesses. Trey is the founder of the brand strategy and growth firm Herald, and he’s especially passionate about helping entrepreneurs who want to make a kingdom impact. He shares practical tips for evaluating your marketing budget, approaching B2B versus D2C marketing, prioritizing the right channels, and much more. Episode Recap:
Today we’re talking with Trey Sheneman about marketing for impact-driven leaders (0:00:52)
Why is marketing important for small businesses? (0:01:59)
Can you share examples of business owners who are doing marketing well? (0:06:48)
Why should businesses focus on excelling at one marketing channel? (0:12:26)
Where should we start when optimizing our marketing? (0:26:44)
How should B2B companies think about marketing? (0:31:11)
Can you share some tips for evaluating marketing expenditures? (0:41:02)
How should talking to customers shape your marketing strategy? (0:54:32)
What can Jesus teach us about messaging? (0:59:36)
Helpful Links and ResourcesHerald Website Connect with Trey on LinkedIn Try Path for Growth 1on1 Coaching Free for 14 DaysDownload the Free Reading GuideConnect with our Founder Alex Judd on LinkedIn and Instagram
If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.

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