Listen "How to Do Sales Properly Part 2"
Episode Synopsis
Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.When done correctly, sales is a service. But what does that principle actually look like in practice? In this episode, Alex shares a simple, four-step sales process that will help you and your team find and convert the right customers. He also shares practical examples of how he’s seen these steps play out within Path for Growth and in other businesses.
Today we’ll walk through a 4-step process for sales (0:53)
Remember these sales principles (2:04)
These four steps will help you and your team sell (10:05)
1. Clarity: Who is your product or service built for? (11:34)
So many people try to sell to people who will never be customers (16:50)
2. Curiosity: Ask questions to help them understand that you understand (18:19)
3. Connection: How does your product meet the customer’s specific need? (24:19)
4. Close: Ask them to make the decision (33:12)
Helpful Links and ResourcesIf you're an impact-driven leader looking for accountability and guidance on achieving healthy growth, get perspective, direction, and training from our community of impact-driven leaders and the Path for Growth Coaching Team. Learn more about our Executive Membership at the link below.Path for Growth Membership If you are a business leader, owner, entrepreneur, or simply looking to determine a path for healthy growth in your life both professionally and personally, get insight, guidance, and accountability in the context of a trusted relationship. Learn more about Path for Growth One-on-One Coaching at the link below. Path for Growth One-on-One Coaching Most email isn't worth it. This one is. Each week, you'll have a principle worth learning, a question worth answering, and a recommendation worth taking delivered to your mailbox each Wednesday morning. Sign up below. It's worth it. Sign up for the Worth It Wednesday EmailJoin us for the 2023 Path for Growth Experience – Leading Leaders. This Experience exists to help you grow as a Leadership Team. The entire schedule has been designed for you to grow as an owner while simultaneously investing in your organization’s top leaders.Learn more about the 2023 Path for Growth Experience – Leading LeadersLooking for some direction on what to read next? Alex recently compiled a list of 101 book recommendations for Spiritual Growth, Personal Growth, Leadership Growth, and Business Growth. Click the link below to get Alex’s Reading Guide.Download the Free Reading Guide Join Path for Growth on Instagram for more content.Listen to our coaching episode on Curiosity
If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.
More episodes of the podcast Path for Growth
Lead through Listening with John Crawford
16/12/2025
Leading Through Celebration and Recognition
02/12/2025
Find Peace through Gratitude
25/11/2025
8 Beliefs for Healthy Growth
18/11/2025
What Do Wise Leaders Do?
21/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.