Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

Party Like a Marketer
17/04/2024 44 min Episodio 59
Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

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Episode Synopsis

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space. 

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Ep 68: State of Cannabis Marketing 2024 26/11/2024
Ep. 67: Innovating Together: CMA's Support for Cannabis Marketers 15/10/2024
Ep. 66: Bridging the Gap: How Companies Doing Good Connects Cannabis and Community 26/09/2024
Ep. 65: Consumer Experience and Brand Loyalty: Strategies for Success in an Oversaturated Market 19/09/2024
Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI 26/08/2024
Ep. 63: Mastering SEO and Brand Reputation in Cannabis 14/08/2024
Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry 25/06/2024
Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership 14/05/2024
Ep. 60: Financial Strategies for Cannabis Entrepreneurs 26/04/2024
Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations 21/03/2024
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