Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

Party Like a Marketer
26/08/2024 50 min Episodio 64
Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

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Episode Synopsis

Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

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