Fiji Water hired Kelleth Cuthbert as a model to promote their product at the Golden Globes. After becoming a social media hit, Cuthbert sued Fiji Water for creating an unauthorized marketing campaign based off of the Golden Globe moment using her likeness. The company created cardboard cutouts of Cuthbert and used them in offline marketing campaigns. She believed this alleged unauthorized use of her likeness has generated millions of dollars for the company. 
Top 3 Takeaways
1. Destroying the agreement does not make it void
2. Negotiate before entering a contract, you don’t want to end up with buyer’s remorse.
3. Actions matter just as much as words.

What do you think of this situation? Does it make you want to tighten up your written agreements or start using them in the first place? Visit thelegaltea.co and let me know in the comments. 
Also, if you need contract help, visit iprotectbrands.com to contact my office.

Ver todos los episodios