#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.   This agency has done incredible work for:    ✅ Duluth Trading Company   ✅ Jimmy John’s Sandwiches    ✅ Jersey Mike’s Subs   ✅ Pernod Ricard Smithworks Vodka   Highlights from the show:  Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00 Dana on Starting Planet — 0:02:00 to 0:06:00 Emily’s Journey to Planet — 0:06:00 to 0:08:00 Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00 Getting Clients into Strategy Mode — 0:13:00 to 0:17:00 Inside-Out Brand Building — 0:17:00 to 0:22:00 Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00 Jimmy John’s 'Freaky Fast' Example — 0:27:00 to 0:31:00 What Brand Really Means — 0:31:00 to 0:35:00 Operationalizing Brand — 0:35:00 to 0:39:00 Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00 Building Culture in a Hybrid World — 0:42:00 to 0:48:00 Connecting vs Culture Buzzword — 0:48:00 to 0:51:00 The State of Agencies in 2025 — 0:51:00 to 0:57:00 AI and the Creative Industry — 0:57:00 to 1:02:00 The Future of Agencies and Specialization — 1:02:00 to 1:08:00 Category Focus: Food and Apparel — 1:08:00 to 1:11:00 New Business: Relationships First — 1:11:00 to 1:15:00 Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00   Reach out to Dana and Emily here: https://www.planetpropaganda.com/info   Check ‘em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/   Or here: https://www.linkedin.com/in/emily-steele-58ba758/   Connect with Pat at: [email protected]   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.   

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