Send us a textBig pressures, big chances. We wrap the year by translating fresh McCrindle research into practical moves for outdoor operators across New South Wales, the ACT, and beyond. From the housing squeeze to shifting life priorities and the march of AI, we break down what’s changing and how to lead with clarity.We start with the realities: a persistent housing shortfall that complicates recruitment, rising living costs that strain staff, and a cultural swing toward intentional living. People want time with family, stronger mental and physical health, and more hours outside. Work is a tool, not the focus—so we dig into ways to design roles with purpose, boundaries, and learning: clear impact stories, flexible scheduling where possible, and skill-building that keeps guides engaged while advancing safety and quality.Then we pivot to productivity and trust. AI won’t replace guides on the rock or river, but it can slash admin. We share how to redesign workflows—automating bookings to waivers to invoicing—so teams spend less time pushing paper and more time delivering great experiences. On the reputation front, trust now hinges on visible humans: owners, managers, and guides who show their values, craft, and personality. We offer simple, high-return tactics for leader profiling that build credibility with Gen Z and seasoned clients alike.We finish with a mindset shift: hope under strain. Acknowledge constraints, act on what you can control, and communicate steps forward—from cultural awareness training to biosecurity vigilance and our native tree donation in place of cards. When leadership stays grounded and transparent, teams feel steady and communities feel welcome. Subscribe, share this with a colleague who needs a lift, and leave a quick review—what’s one change you’ll make before February?Support the showTo stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube ChannelOur members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

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