#104: 236 percent.236 percent?236 percent!Yes, Collin Mitchell is serious. He wants to help you increase your positive outbound replies by 236% through personalization.But he doesn’t mean traditional personalization by targeting a persona or an ICP. He doesn’t even mean combing a prospect’s LinkedIn profile to find out where they went to college or connecting based on a recent post.Collin Mitchell and Humantic AI are taking personalization a step further by understanding a prospect’s personality type and using it to your advantage. Knowing someone’s personality type can improve your communication and pitch by helping you present information in a way your prospect is most likely to respond.With insights into specifics such as which personality type prefers longer emails versus bulleted lists or how to increase your open rate with a perfect subject line, you can win over more prospects with tailored outreach.EPISODE HIGHLIGHTS01:07: Using personalization to increase your outbound sales repliesBaseline sequences for outreachMoving from personas and ICPs to personality types04:49: Tailoring your outreach based on how your prospect prefers to receive informationSubject lines, bullet points, and message contentThe importance of the right CTA13:15: How is it possible to figure out a prospect’s personality type?Using social media profiles to your advantageBlending different personality types using specific surveysHow much data is needed to understand a person’s personality type

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