In this episode of Outbound, host Joseph Lewin interviews Hailey Wilson, an account executive at HubSpot, about tactics she's found effective for building relationships through outbound sales. Listeners can expect to learn Hailey's "secret sauce" for outbound success, how to leverage video in different stages of the sales process, and actionable tips for getting started with video outreach.Main Discussion Points:- Hailey relies heavily on video for outbound outreach because it allows her to be personable and show emotion, and it can be utilized in all stages of the sales funnel.- When Hailey started with video outreach, she was nervous and wanted to script everything perfectly. But through practice, she realized prospects care more about quick value than perfection.- Hailey shares a successful example of using a custom video series to grab a healthcare company's attention during COVID-19, which eventually led them to become a retained client.- Actionable tips to get started with video outreach include getting a simple tool like Loom or Vidyard, recording canned intro videos to repurpose, and personalizing by pulling up the prospect's website.- The #1 piece of advice Hailey has for people early in their sales careers is to deeply understand your buyer personas, what problems they face, and what will make them successful.Guest Bios:- Hailey Wilson is an Account Executive at HubSpot, a leading CRM, marketing, sales, and service software platform.Key Quote:"I think educating yourself on what your buyers care about, what makes them tick, what makes them successful, is really important." - Hailey Wilson

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