The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

Out of the Box
02/09/2021 29 min
The Power of Marginal Gains for App Growth | Mick Rigby, Yodel Mobile

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Episode Synopsis


Mick Rigby, CEO of Yodel Mobile, discusses the power of marginal gains for app growth, the symbiotic relationship of the marketing funnel, and optimizing towards long-term LTVs

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