This episode reveals a unifying story structure behind great brands like Nike, songwriters like Eminem and Billie Eilish, movies like Superman 1978, resumes like those that top LinkedIn, and impactful activism.THE IDEAMulti-Narrative Storytelling is telling the story of a brand, concept, character, person, or movement  through multiple and complimentary narratives that collectively bring more meaning than any one narrative could. THE APPLICATIONS+ Apple’s “Think Different” montage commercials + Pop songs built around a single core line + Movies that introduce characters through multiple moments + Activism that tells big stories through many individuals’ narratives+ Student resumes that have a focused statement and many examples KEY POINTS~ Don’t search for a single perfect story, have a story story and tell it through multi-narratives ~The multi-narrative story works with how the brain organizes information into networks of meanings and understandings.~ If you want to try writing your own multi-narrative, try to write some lyrics about it using your favorite pop song as a model LINKSLearn More: White Paper Book on Multi-Narrative Storytelling > ⁠www.hidukehouse.com/books⁠ Contact > [email protected] > @hidukehouseWebsite > www.hidukehouse.com

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