This episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be. This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling.Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, identity, motivation, and authenticity.IDEA In the most famous stories characters change, but it is a specific type of change; it is change with a strong hint of destiny, as the characters become more of something they always have been.Much of the Destiny Narrative’s power comes from resolving the conflict between two major human motivations: the motives to change and stay the same. APPLICATIONS+ Mythic Stories - where great heroes fulfill their destiny by transforming into an improved true self. + Product Commercials - that tell people to let out their inner adventurous, nerdy, or party side by buying a product.+ Personal Growth Narratives - that show people unleashing their deep potential. + Makeup Ads - that tell people to reveal their true, natural beauty. + Pop Songs - about being “meant for each other” or “born this way.” + Pride Campaigns - that champion the idea of coming out to be one’s real self.KEY POINTS~ To persuade others to change their behavior, tell people they already are the people you want them to be.~  The Destiny Narrative in its most cliche form may be a bit out of vogue in modern entertainment, but it is still the firm foundation through new forms such as Double Destiny.LINKSWhite Paper + Science > ⁠www.hidukehouse.com/books Contact > [email protected] >⁠ www.hidukehouse.com⁠ Instagram > @hidukehouse 

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