This episode explores the concept of the Big Identity Net - and how brands, leaders, teachers, organizations, and movements can create an identity definition that allows many people to feel like they belong. We discuss real-world examples, the psychology behind why a Big Identity Net works, and tips for effective application. Plus, I propose a Big Identity Net for listeners of this new podcast.THE IDEAThe Big Identity Net is an identity definition that is big enough that many people can feel a part of it but also specific enough that it brings a sense of meaning and identity.THE APPLICATIONS+ “If you have a body, you’re an athlete.” - Nike + “The crazy ones, the misfits, the rebels.” - Apple + “Geeks who drink.” - GWD Trivia+ “If you like solving problems, you are a math person.” - math teachers + “Everyone improvises every day.” - applied improvisation firms + “A curious person with some headphones on.” - this podcastKEY POINTS~ Identity is one of the strongest influences on decision making. Big Identity Nets appeal to identity. ~ Sometimes a full identity seems too strong or unbelievable, so it’s best to use a “side” identity such, as Disney’s Big Side Identity Net of “We all have a Disney Side” and Las Vegas tourism’s “Your Vegas Side.”  LINKS Big Identity Net White Paper Book with Science Links > http://hidukehouse.com/books Email > [email protected] > @hidukehouseWebsite > http://hidukehouse.com Professional > http://hidukehouse.com/servicesMy story > http://hidukehouse.com/story

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